Florida Homes Magazine is a real estate publication that successfully targets a very well defined region of highly potential Florida real estate buyers. Florida Homes Magazine has a consistent distribution base of over 40,000 upscale residences in southern Ontario, Canada. Florida Homes Magazine provides its readers with insightful real estate information and most everything that they need for their Florida home buying needs.

For Florida Homes internet marketing strategy our main focus remains on the usability and find-ability of the intended website. This included making improvements to page load times, properly arranging the home page placement, attention to detail with the web design, optimizing the website’s calls-to-action, executing social integration for a familiar look and feel, implementing content management and of course one of the most important was to carve a clean path for the flow of page rank through each page on the website.

In only a few months with this project we have not only started to see some very good interactions with our website traffic but also have had great improvements in our search engine traffic. The magazine’s main website had some very difficult design limitations which is the reason we chose to go with the blog. I have integrated Twitter, Facebook and many other social aspects of the site including a blog commenting system that gives people the ability to sign in with their Twitter ID, Facebook ID, Open ID, Disqus ID or Yahoo ID to comment and share. A choice to maximize the potential of this project I have equipped this website with the most descriptive and well categorized url slugs possible while maintaining consistent on-page seo throughout the entire blog. Now with more and more online activity in our local Florida market Florida Homes Magazine has decided to get a complete redesign of their website as they need more than just a well structured blog to penetrate the Florida real estate market.

For the redesign project I have brought Chris Burns on an SEO web designer with some very unique talents to get things done. We are integrating the blog and the website in to one, this redesign will be based on a content management system (CMS) called Joomla integrated with the best blogging platform on the web, WordPress. This integration is a highly effective tool for search engine optimization, it greatly improves their ability to rank well in the search results. This very potent hybrid of websites will remain highly customizable for the future of web technology, with great ease-of-use and simple feature upgrades. This project should be complete by the 1st week of December 2009.